Play Bigger
The framework that named and claimed category design.

With 25 years in and around the high-tech industry, I've had a front-row seat to what separates companies that lead their markets from those that compete in them.
The difference is almost never the product. It's the ability to zoom out far enough to see a radically different opportunity, and the courage to play bigger than what feels comfortable.
My role is to create the conditions for that shift to happen: for your team to see what's possible, align around it and build a strategy to claim it. The insight, the ambition and the impact are always yours.
Fluent in strategy, narrative and the organizational dynamics that make both work
Everything we build together is practical, clear and immediately executable
25+ years working with global companies, founders and CEOs across diverse sectors
Based in Israel · working with companies globally
I find inspiration everywhere. Something catches my attention, curiosity takes over and I start exploring. One idea connects to another, a different perspective emerges, and that's often where the most interesting thinking begins.
These are a few of the ideas that have stayed with me.
The framework that named and claimed category design.
Where inflection points meet founders' insights.
Zooming out far beyond the obvious playground.
Playbooks from some of the world's greatest companies.
Why meaning matters when everything else is stripped away.
What am I missing? I'm always looking for the next idea worth exploring.
Share one with me