Terms of use
Last updated: August 2026
Using this site
This website is operated by Ila Bialystok (Category Impact). By using it you agree to these terms. If you don't agree, please don't use the site. The site is intended for business audiences and is not directed at children.
Content and intellectual property
All text, illustrations, layouts and marks created for this site belong to Category Impact unless credited otherwise. You may read, quote with attribution and share links freely. You may not republish substantial portions, use the content for training or resale, or reuse the visual identity without written permission.
Third-party names and materials
The site references books, podcasts, companies and frameworks created by others. Those names, titles, trademarks and cover materials remain the property of their respective owners. They are mentioned for commentary, recommendation and educational context only, and no endorsement, affiliation, partnership or sponsorship between those owners and Category Impact is claimed or implied.
Links to other sites
Outbound links, including publisher pages, author sites, podcasts and messaging services such as WhatsApp, are provided for convenience. Those sites have their own terms and privacy practices and we are not responsible for their content, availability or handling of your data.
No professional advice
The material here describes an approach to category design. It is general information, not tailored business, legal, financial, or investment advice, and no client or advisory relationship is created by reading it or sending an enquiry. Any engagement is governed by a separate written agreement, and any examples or outcomes described are illustrative rather than a promise of results.
Acceptable use
Please do not attempt to disrupt the site, gain unauthorised access, scrape it at scale, or use it to send unlawful or misleading communications.
Liability
The site is provided as is and as available, without warranties of any kind. To the extent permitted by law, Category Impact is not liable for any indirect or consequential loss arising from use of, or reliance on, the content published here. Nothing in these terms limits liability that cannot be limited by law.
Governing law
These terms are governed by the laws of the State of Israel, and the competent courts of Tel Aviv-Jaffa have exclusive jurisdiction, without affecting mandatory consumer rights you may have where you live.
Changes and contact
We may update these terms as the site evolves; the date above shows the current version. Questions go to ila@categoryimpact.com.